With the improvement of China's comprehensive national strength in the past 40 years of reform and opening up, China's medical device industry has also imported a full range of medical devices and equipment from abroad at the beginning of reform and opening up, and adjusted to export low-end and mid-range medical products to 221 countries in the world. And regions, high-end products have gradually entered a good situation in some developed markets in Europe and America. However, the medium and high-end medical diagnosis and treatment equipment used in the Chinese market, high-value medical materials, large-scale medium-sized testing equipment, etc., are mainly imported from developed countries, mainly from the developed countries such as the United States, the European Union, and Japan, resulting in Chinese production. Medical devices have been cruelly competing in the low-end international medical market, lacking financial strength and technological innovation to compete with international medical device companies for the mid- to high-end market.
The potential of China's medical device market is huge, and the speed of industry development is gradually accelerating. In 2016, the sales volume of China's medical device market was approximately 524.8 billion yuan, ranking second in the world in terms of market size, second only to the sales of the US medical device market. The United States has long been the world's largest market for medical device sales, and the US medical device market accounts for nearly half of the global market. In recent years, the Chinese government has been striving to improve the medical health of its citizens. The government has continuously increased capital investment and policy support for the domestic medical device industry to help China's medical device companies grow and develop. From the 1980s to the present, the speed and scale of China's medical device industry has attracted worldwide attention. China's medical device industry has rapidly entered the stage of extensive development from the early stage, and has entered the competition with medical device companies in developed countries in Europe and America. The stage of sprinting toward the high-tech direction.
China Hua Mei Industrial Co., Ltd., which we researched, is a private company integrating industry and trade. Since its establishment in 2011, the company has been mainly engaged in the production and sales of a class of medical devices. After nearly 8 years of rapid development, the company's sales. The growth rate has become slow, and the company has encountered some problems. In order to further improve the benign development and sales scale of Shanghai Golden Granule Medical Devices Co., Ltd., the company needs to be familiar with the necessity of strategic development and take necessary measures as soon as possible.